It became apparent as we progressed and grew Microblade Canada that many of you have needs that extend beyond microblading and permanent makeup products – you are not only PMU artists, but make-up artists, lash extension and lift technicians, and full-service estheticians. HYVE Beauty is intended to encompass all aspects of your professionals’ needs, both material and supportive. We have delicately re-branded to evolve into your sole, all-inclusive source for essentials. We are now not only everything microblading and permanent makeup supplies, but we are now also everything lashes, lash extensions, and all manner of beauty supplies. And we will continue to grow.